Latest news


Going green

Having a green key studio on the premises has proven extra handy in social distancing times, when most live events needed to go virtual. We hosted for instance the Covid-proof edition of the CEO Summit, a corporate networking event with key presentations by Flemish captains of industry and by Herman Van Rompuy, former president of the European Council.

Aug 28, 2020

PresentAR boosts your online conversation

Triggered by the many tedious online meeting experiences, B·U·T developed PresentAR, a novel approach to online interactions between colleagues, prospects, clients and other stakeholders. PresentAR plugs into major platforms like Zoom and Teams. It puts the presenter in a 3D environment where he can manipulate different types of augmented reality objects, as shown in this project we did for VISA.

Aug 21, 2020

WIPO exhibitions go virtual

As with many planned physical exhibitions, the World Intellectual Property Organization (WIPO) in Geneva, Switzerland was forced to think "virtual". Our video crew visited the WIPO library to shoot the 360° footage that our XR specialists worked with as a backdrop for web based virtual exhibitions. The 3D booths were truly interactive multimedia experiences.

Jul 27, 2020

Rebooting the factory after lockdown

Numerous production plants were forced to cease their operations due to the Corona virus. When the lock-down was eased, it was important to convince workers that their employer had taken every necessary precaution to ensure a safe return. Several companies relied on our video services to get that message across.

Jun 04, 2020

Contract signing in the new world

When Nokia and STC negotiated their 5-year master frame agreement, the management of the respective companies was not allowed to travel due to Covid-19. For the signing ceremony, they turned to us to create a digital 3D environment to remotely sign from their respective desks in Helsinki and Riyadh.

May 15, 2020

HoloLens 2 in every office

After being one of the first to develop custom applications for the original Microsoft HoloLens in 2016, all B·U·T offices now own its successor, the HoloLens 2. As we discovered, it's a very different device with many new features that our developers love, like the excellent hand tracking.

Apr 17, 2020

Take a peek at our new showreel

Celebrating the fun projects our clients have been sending our way! Animation, video, web, apps, presentations, VR/AR, interactive... we've got you covered.

Feb 20, 2020

World Future Energy Summit 2020 booths

​Early January, that’s our annual date with the World Future Energy Summit.
Check out these snippets of our work for this year’s edition. Calling the ADGM and ADNOC booths 'state-of-the-art' is hardly doing justice to the visual and interactive extravaganza.

Jan 15, 2020

Season’s Greetings!

What? Another new year?
Decades fly when you’re having fun!

Dec 20, 2019

Double recognition

“In recognition of their contribution to the field of marketing & advertising,” MADcon handed a Top 100 Marketing & Advertising Companies award to B·U·T, and a Top 50 Marketing & Advertising Leaders award to our Chief Creative Technologist Wim Bonjean.

Dec 18, 2019