Instead of a speaker from the world of ICT as their members would expect, ADM invited a well-known art critic who isn’t afraid to challenge established views to speak at their reception. We were called on to create an appropriate invitation.
A contemporary look
The invitation had to reflect the nature of the event and so we designed it to resemble the entrance ticket of a contemporary museum using ADM’s corporate colors. The ticket was a concertina-folded card which, when opened and completely unfolded, revealed an event poster styled like one from a modern art gallery. To complete the picture we also designed the e-mails, reminders and name badges in the same style.
