Service technicians are not only Atlas Copco’s ambassadors, but also their “eyes on the field”: they are in daily contact with customers, which puts them in a privileged position to spot customer needs. Atlas Copco therefore invites their service technicians to use that advantage to create leads for their colleagues in sales.
To help create a buzz around this idea, Atlas Copco asked us to develop campaign visuals and a short, animated movie. A visual style was already defined by earlier campaigns we created for the Atlas Copco Service division.
The 3D animated video was entirely generated in AI. Compared to a similar GenAI video for the same customer, made a year earlier (see here), the quality improvement is clearly visible, and shows how GenAI models and capabilities are evolving at a fast pace.
