As B·U·T is a certified Showpad content partner, the request from BNP Paribas Fortis for the creation of a sales support tool was ‘right up our alley’.
The MyGuide app was designed to take new and existing customers through various steps: presenting BNP Paribas Fortis, getting mutually acquainted, offering the right solutions and preparing the ground for an efficient contractualisation process.
The story and visuals needed to be consistent yet appealing to different target audiences: Private Banking and Wealth clients as well as customers from different segments within the Bank for Entrepreneur division.
Thanks to dynamic links within the app, the sales team has immediate access to documents that are always up to date.
B·U·T & SHOWPAD
Our partnership with Showpad offers you the best of both worlds: the expert in creative B2B communications & a powerful selling tool that allows you to analyze what is most effective.
Our focus at B·U·T is to take your pitch to the next level, and beyond. We create custom (interactive) presentation assets that will wow your prospects and leave a lasting impression.
