Atlas Copco came to us for a creative concept that would maximize their visibility at the Hannover fair. In addition to that, they wanted us to develop a new and modern sales support tool. This inspired us to go for a combined approach.
We created a concept based on an iPad sales application. At the fair, forty Atlas Copco sales representatives were sent out into the crowd to approach fair visitors and see if they were interested in Atlas Copco. Each sales rep used the custom-built app to guide his conversation with the visitor, and to demonstrate different products, lines and specifications on it. We built the app to include both an English and a German version and to operate based on a variable degree of visitor feedback, in order to tailor the content to the interest of each conversation partner.
