AI and IP: a virtual experience

Digital exhibitions ensure a virus-proof visit.

The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations, based in Geneva. It provides global services to 193 member countries and shapes international IP rules and policies. As Artificial Intelligence has become an important tool in protecting IP, WIPO decided to host an exhibition on the theme.

But the Corona virus thwarted the plans and WIPO, like many other organizations, contacted us for a digital alternative to the physical exhibition.

We took 360° pictures of the exhibition areas in one of the WIPO buildings, to serve as the skeleton of the digital twin.

Virtual booths were created in the 3D space, whereby various forms of content were used to explain the importance of AI in IP. Video’s, testimonials, text, images and interactive games were combined into a fun and interactive experience.

The platform was built in such a way that future digital exhibitions can be efficiently created, replacing the booths with new content.

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