If you want to sell your products on a global scale you have to take into account local circumstances, exchange rates, legislation and so on. Determining the appropriate price tag for your products in each market while keeping them in line with your corporate pricing policy is a serious challenge, but a necessary one.
To explain its complex pricing policy to relevant employees around the world, we made a fun and engaging animation for Atlas Copco. Does that sound contradictory? Not so! Based on a concept of infographics that morph from one into the next, we created a captivating animation that visualizes what is to many just a vague theory.