On the occasion of an Atlas Copco webinar we created a video in which a lifelike hand draws a cartoon. The cartoon is accompanied by a voice-over and explains day-to-day business concepts and processes, making for a welcome diversion during the webinar. In the end, the cartoon turns out to be a giant poster, which was subsequently printed and distributed within the company.
Animating a webinar
As the story unfolds, the bigger picture gradually becomes clearer.