A range of interactive computer-based trainings is one of the things that make Axalta a leading paint manufacturer. Since this concept was new to the industry, Axalta requested us to produce an animation that introduces and promotes their new e-learning offer.
Screen shots and tone
The animation was intended for multiple European markets, so we conceived it in an abstract, low poly style to minimize cultural connotations. We integrated several screen shots of actual Axalta e-learnings to create a concrete image of what was offered and provide sufficient details. The addition of bright Axalta colors and a light-hearted tone further helped to lower the threshold and increase the chance of body shop owners contacting Axalta for more information.