Animated infographics on product lifecycle
Some of the best poets and composers were inspired by the seasons. For us, the 4 times of the year provided the right colors and characteristics to explain the 4 stages of product life as defined by Edwards, a leading manufacturer of vacuum equipment.
From new life to maturity and over the hill
Depending on the age of a product, the strategies on pricing, service offering and messages to the customer evolve. After streamlining these strategies, Edwards was looking for a good way to tell the story and get people on board. A lifecycle curve turned into a grassy hill, new products sprouted and matured, leaves fell, and customers were warned to take precautions against the upcoming winter.