Convincing people of the benefits of cutting-edge technologies can be tough. Caterpillar asked us to come up with a clever solution.
We created a VR application that allows users to choose between various Caterpillar machines and on-board technologies. The app puts them in the operator seat and the machine gets to work. The user then sees and experiences first-hand how CAT innovations make the operator’s job easier, more productive and more efficient.
Inside the cab, the added value of CAT technologies becomes much clearer, turning sales people, dealers and customers into believers and consequently stronger brand advocates. The VR app was both used at industry events and fairs, and for training CAT people on the technologies.