Masdar is dedicated to driving innovation in renewable energy. Obviously, a company with this type of profile can’t do without a cutting-edge website, so they turned to us to build one. From the onset, we designed the site to be viewed primarily on touch screen tablets and mobile devices, in line with the direction of internet browsing today.
The homepage conveys Masdar’s holistic approach to meeting the changing needs of the clean energy industry. In addition, we used full screen video backgrounds, a responsive and intuitive interface consisting of content tiles, and intelligent user profiling for lead generation and direct marketing.