To promote its unique ability to serve the healthcare industry, Borealis turned to us for a campaign that had to be rolled out in the run-up to an industry event. We came up with a tiered, carefully planned approach with multiple media to ensure maximum exposure.
We designed and built a clean microsite and unveiled its pages one after the other during the weeks prior to the event, and announced them with focused teaser e-mails. We produced videos that symbolized the key messages and put them at the top of the pages with an autoplay function. The videos are essentially micro stories that the audience can relate to, and serve to make the Borealis brand more human.