These days a marketing campaign is not complete without a dedicated micro site. To support the launch of their latest elastomer grade, Borealis asked us to produce a brand-new online presence.
This microsite project was a little special in that the diversity of the product had to be not just visualized, but personified. To achieve this, we cast a diverse group of young adults and arranged for a professional photo shoot. The result is a responsive microsite that puts a bright and dynamic face to a relatively abstract product, while delivering just the right amount of technical product info.