Immersive AI experiences

Learning about generative artificial intelligence at the GITEX fair.


Always at the forefront of innovation, GITEX provided an ideal stage for e& to unveil AI's transformative potential. At their request, we developed an immersive journey showcasing the growing capabilities of artificial intelligence.

Our team built three installations that offered a glimpse into the versatility of generative AI. A first system created real-time personalised artwork, transforming the visitor into a selectable persona, from superhero to painted figures. A second setup allowed the visitor to create and finetune music with an AI based synthesizer. And the third installation offered interactive sessions with a teachable AI machine, to offer the visitor more insight into training AI systems.

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