e& entrusted us with transforming their stand into the focal point of this year's Mobile World Congress. With the provided stand design as our foundation, we began crafting the show production. Our team meticulously designed 8 immersive environments, and 4 transitions each aimed at transporting attendees into different realms of technological wonder. Among these environments, the crowd-favorite was a loop of the Dubai cityscape, eliciting awe and fascination from visitors.
Complementing the 3 large LED walls, the stand design featured a hemisphere screen and a triangular totem, further enhancing the visual experience.
One standout environment featured dancing robots, adding excitement and novelty to our 'Like a Boss' experience. The booth generated significant buzz and acclaim, exceeding e&'s objectives and reinforcing our partnership as a trusted provider of transformative event experiences.
