Latest news
Celebrating our collaborative journey
At the e& 2024 Partner Recognition Awards, our team was thrilled to receive a trophy. Our partnership with e& spans over a decade, during which we've collaborated annually, crafting unique and standout GITEX booths, while also ensuring their eyecatching presence at events like MWC Barcelona. We're thankful for the recognition and eager to embark on exciting projects for many more years to come.
May 16, 2024
Making our mark at LEAP in Saudi Arabia
For the second consecutive year, B·U·T has proudly crafted innovative and immersive digital experiences for Alibaba and Saudi Telecom at LEAP in Riyadh. It was the most attended tech event in the world, with over 1,100 speakers and more than 172,000 visitors from 183 countries in 4 days.
Mar 06, 2024
Multi-user, single-reality
Our VR engineers developed a framework for multiplayer co-location experiences, based on mobile VR headsets. The platform allows participants to share the same virtual environment, even when joining in remotely. Every person can use hand tracking and is seen as an avatar, to prevent collisions. This cutting-edge solution does not require fixed installations; it is not only suitable for virtual product presentations but holds great potential for VR training.
Jan 23, 2024
Sharing the glory at the BEA awards
Winner in the B2E category of the Belgian Event Awards is the Atlas Copco CT Summit, organized by The Event Pilots. As the central content partner, we created the overall event theme “Rise to the Occasion” and all accompanying visuals, movies, animations and presentations. The challenge was to deliver razor sharp content for the gigantic, immersive 270° projection screen.
Nov 14, 2023
Turning real people into lifelike 3D characters
We're thrilled to announce the acquisition of a DepthKit studio setup in our Dubai office, elevating our capabilities in volumetric video recording. This depth sensing, AI powered camera system allows us to capture and broadcast 3D volumetric characters in real time, offering a new level of versatility in our storytelling projects.
Sep 07, 2023
Stable video on the move
Our Belgian office invested in a DJI Ronin 4D, a professional cinematic camera that stabilizes the image along 4 axes - including in vertical movements, a unique feature. Complete with LiDAR focusing and wireless transmission, this is THE state-of-the-art camera for perfect dynamic shots. Combined with our drones, we can create unrivalled footage of offices and industrial facilities.
Apr 14, 2023
Leaving for Las Vegas... and the world
Conexpo is the largest US trade fair for construction equipment. For the third time in a row, it's an occasion for us to excel in creative storytelling and innovative technological concepts for showcasing heavy machinery. Still some final tweaks, and... Las Vegas, here we come!
Update: after Conexpo, BICES Bejing and CSPI Tokyo relived localized experiences.
Mar 02, 2023
Painting with light
Our engineers are constantly on the lookout for technologies that can improve our digital storytelling. Laser projection has been around for decades, but when it becomes available in a very small package that can be integrated in interactive experiences, it doesn't take long before the LaserCube arrives in our digital playground. The verdict: ideal for computer controlled light painting as part of our visual technology mix.
Oct 11, 2022
Putting the R in VR
Every new VR training project starts with a good understanding of the real environment. Our 3D specialists and developers pay close attention when visiting Fluxys’ pressure reduction station, in order to produce a lifelike virtual 3D digital twin.
Mar 03, 2022
Reaching for the sky
Drone technology improves fast, so our video crew is thrilled with the purchase of a new professional drone to replace the aging Inspire model. Hasselblad lens, all-around obstacle sensing, better flight control, 5K image resolution, 120 fps for slow motion shots, ... What’s not to like!
Feb 25, 2022