A decade of technological innovation
As we reflect on our 10 years partnership with e&, we are proud to say that we have raised the bar once again. This year, we’ve built on our signature immersive environments and LED mapping, while introducing exciting new features like the rotating circular touchscreen, an app inspired by the future of healthcare, and several AI-generated experiences.
Exploring the AI Museum
The AI Museum, a dynamic showcase within the stand, featured groundbreaking AI-driven apps. We developed several interactive experiences that demonstrate the incredible potential of artificial intelligence.
AI Outfit App
Transform your wardrobe in an instant with the AI Outfit app! Step in front of the camera and choose your outfit. Within seconds, you’ll see yourself on screen, dressed in your chosen look – powered by augmented reality and advanced AI.
AI Chef
Say hello to your personal kitchen assistant: the AI Chef. Simply place your ingredients on the counter and see how the app scans them to suggest delicious recipes. Whether you're a beginner or an experienced cook, the AI Chef makes cooking easier, more creative, and a lot more fun.
AI Receptionist
Meet the AI Receptionist, an advanced virtual assistant that welcomes you on the stand and guides you on an engaging journey through the history of AI, while showcasing e&’s latest innovations. The app features a receptionist inside a holographic box (HoloBox); touch the screen or speak into the microphone to interact and learn about the fascinating world of AI.
AI Art Station
Step in front of the camera and observe how AI creates a personalized work of art in seconds. Choose from a variety of themes – paintings, mystical creatures, or robots – and see your image transformed into stunning digital art.
5G showcase app
A novel rotating circular touchscreen app brings the ADNOC 5G project to life with dynamic 3D animations and videos. With just a simple touch, you can rotate the screen to explore different aspects of the project, highlighting the strategic partnership between e& and ADNOC.
Healthcare app
As in previous years, visitors had the chance to explore the future of healthcare through a variety of interactive experiences – remote doctor consultations, virtual brain scans, and AI-powered X-ray imaging for spinal injuries, using robotic arms and holographic visuals.
This year, we took the experience to the next level with a new HoloBox. Step onto the scale, answer a few questions about your health habits and watch as an AI-generated scan of your body appears. It provides insights into key health metrics, such as your metabolic age, BMI, hydration levels, bone and muscle mass, and more, giving you an instant snapshot of your overall health.
Immersive environments
A GITEX e& stand would not be complete without our signature immersive environments: animated walls that respond to touch, making particles dance in vibrant patterns, and newly introduced interactive pillars that create a dynamic, hands-on experience for every visitor.
Our immersive environments embraced a robotic and AI-driven theme, featuring concepts like “Embrace the Future,” “The Fast Line,” and “Go for More.” The result? A truly unique, sensory journey into the future.
What's next
From AI-driven innovations to groundbreaking 5G technology, this year’s e& setup at GITEX delivered a unique and unforgettable experience. With fresh, interactive features and immersive environments, we continue to push the limits of what's possible, and we’re excited for the next chapter in our collaboration with e&.
