Raising the bar for Etisalat at Gitex 2020

Not even Corona could hinder the path of innovation demonstrated by Etisalat at Gitex.


Gitex 2020 was the only technology exhibition in the world that took place as an in-person show, with physical booths. Obviously, vendors took all necessary health and safety precautions to make it a Corona-proof fair.

As in previous years, our continued challenge is to surpass ourselves with every edition of Gitex. So we let the creative juices come together with the state-of-the-art technological advances, to put together a mind-blowing show.

As the booth design included a full wrap of LED screens, we decided to create different environments and map them onto the walls. This allowed us to completely change the look and feel of the stand for each environment.

Inside individual zones, we built high tech installations, like the Holoport projection booth for remote healthcare, or a smart door facial recognition entry for the future home.

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