STC at GITEX 2019

The Saudi Telecom Company immersive showcase.

STC (Saudi Telecommunications Company)

For the 2019 edition of GITEX, STC asked B·U·T to produce high-end multimedia content for its exhibition booth. The challenge was to surpass the experiences of the previous year’s stand which we also produced. It was important to create a mixture of installations to showcase STC’s products and services, while making sure the brand really stood out. Apart from the innovative technology, design and colours played a big role in highlighting the booth's theme.

Smart City was one of STC's major focal points. To show the possibilities of the offering, we provided the users with an Augmented Reality experience on tablets. The STC team was very excited by the response they got from stand visitors. Needless to say the event was quite a success.

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