Solutions by STC covers the entire IT value chain in Saudi Arabia, providing innovative, integrated technology to enterprises, the government and society as a whole. With more than 24,000 clients and 1,500 employees, Solutions is able to drive forward with innovation, excellence, and a commitment to contribute to a brighter, more technologically empowered future for the Kingdom and beyond.
In close cooperation with Vave and OP3, we turned their designs into highly visual and interactive content for the entire stand.
The stand was divided into several sections: Future Journey, Cognitive Cities, Digital Government, Al clinic, Environment & Agriculture, Sports & Entertainment, Telecom Media & Technology, Value Chain, Innovative Business Models & Products Zone.
For each of these sections, we created the interactive content, shown on numerous touch screens, both portrait and landscape.
Some sections were a combination of screen content and tangible assets, like a drone or a 3D printed models.
The huge LED screens at the back and a large LED cube acted as eye catchers that invited visitors to the stand.
Generative AI was used for several video sequences shown on the big wall and for some of the sectors, such as the Formula-1 imagery in the Sports & Entertainment section.
The overall content management was web based, which allowed continuous remote monitoring and the development and implementation of lastminute changes.
