Application brochures play a key role in conveying relevant and convincing sales arguments in specific market segments. Borouge asked us to create some of these important sales tools for them.
A responsible supplier
In each brochure we positioned Borouge as a responsible supplier of polyolefins. We achieved that by applying a light visual tone using the Borouge colors, and by integrating images of end consumers from Borouge’s markets. We also added simple graphics to make complex technical sales arguments understandable to Borouge’s diverse audience.
