These days a marketing campaign is not complete without a dedicated micro site. To support the launch of their latest elastomer grade, Borealis asked us to produce a brand-new online presence.
This microsite project was a little special in that the diversity of the product had to be not just visualized, but personified. To achieve this, we cast a diverse group of young adults and arranged for a professional photo shoot. The result is a responsive microsite that puts a bright and dynamic face to a relatively abstract product, while delivering just the right amount of technical product info.
![Borealis Queo website multiscreen](https://b-u-t.imgix.net/volumes/cases/microsite-launches-elastomers/borealis-queo-multiscreen.jpg?auto=compress%2C%20format&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=&ixlib=php-2.1.1&w=1600)
![Borealis Queo webpage](https://b-u-t.imgix.net/volumes/cases/microsite-launches-elastomers/borealis-queo-web-page.png?auto=compress%2C%20format&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=&ixlib=php-2.1.1&w=1600)