The Forum of European National Highway Research Laboratories (FEHRL) challenged us to create a video that would make their ideas for future road development intelligible to a mainstream audience. We’re not one to pass on an opportunity like this. So without hesitation we got to work.
We came up with a cartoon-like animation that translates the FEHRL’s high-tech vision into comprehensible imagery and wording. We used a drawing hand to reduce the distance between narrator and audience, and added a confident voice-over to complete the picture. The video was later published on the Youtube channel fehrlmovies.