Celebrating a decade of collaboration, this year's GITEX marked a milestone for B·U·T and e&.
The latest incarnation called for experiences related to retail and AI, and we delivered with flair. Our journey together was on full display, featuring personalized AI artworks, an immersive AR shopping experience, and a peek into the future of healthcare.
Here's to 10 more years of jointly raising the bar with every edition!
AI innovations
Visitors were able to engage with personalized artificial intelligence experiences that showcased the growing role of AI in music and art. A first exhibit featured an AI mirror that transformed the visitor’s image into a superhero in real-time. The second installation produced AI-generated artwork that depicted the user in tranquil scenes and the third was an AI music generator that synthesized tunes tailored to visitor’s preferences.
AR shopping experience
An immersive Augmented Reality shopping installation featured Nreal glasses to blend the physical and digital realms for a new level of convenience and informed purchasing. Inside the AR glasses, detailed information on products of interest was mapped onto the real environment, providing a true a glimpse of the future of retail...
Future of healthcare
A glimpse into remote healthcare's future, offering personalized health insights and simulating medical diagnostics for early intervention and diagnosis. Through remotely connected doctors and robotic arms, coupled with holographic visualizations, attendees explored the potential of remote healthcare delivery and its transformative impact on medical services.
Captivating animations
We created an unforgettable experience with high-end visuals and animations that showcased e&'s technological expertise. The booth featured LED mapping and immersive environments that surrounded visitors, with one goal: leaving a lasting impression on the visitors.
