Eurosatory, the world’s leading defense and security event held every two years in Paris, drew over 2000 exhibitors from more than 60 countries this year. As our first time attending, we leveraged our longstanding relationship with GAMI to align perfectly with their strategic objectives. For GAMI, Eurosatory was a crucial opportunity to attract international investors to Saudi Arabia’s defense sector.
One of the main challenges we faced was designing a visitor experience that met our client’s key requests: a space for physical interaction, a minimalist and sleek design, and an immersive military atmosphere.
To achieve these goals, we developed 5 dynamic installations featuring vibrant LED displays. These installations showcased the benefits of investing in Saudi Arabia’s rapidly growing defense industry, with captivating visuals and clear messaging in both English and Arabic.
The experience began with an introductory presentation about GAMI, setting the stage for what followed.
Visitors then interacted with a smart display installation that offered insights into military sector policies and regulations.
Next, we highlighted advancements in local military equipment and GAMI’s localization program using cockpit control switches.
We also developed an interactive experience controlled with a joystick that allowed users to explore various incentives such as scholarships and training programs in Saudi.
Our final installation was controlled by a steering wheel that let visitors rotate a 3D model of a tank and also provided a deeper look into the military supply chain and investment opportunities.
Overall, these installations gave visitors a clear and engaging view of GAMI’s core values, work, goals, and future objectives.
