To educate its distributors on the far-reaching consequences of energy inefficiencies and stimulate them to sell more energy optimization services, Atlas Copco asked us to create a multimedia marketing concept. Our creative team conceived the notion of ‘Closing the energy gap’ to visualize how energy waste can be tackled step by step and what the potential savings are.
Using the same colors found on energy efficiency labels for household appliances, we created a key visual that looks like a target board and conveys the idea that with every improvement the gap becomes smaller and smaller. We applied the concept to an HTML5 campaign website that also fully functions on tablets, and to a distinct brochure with pages that have ever smaller holes as the reader progresses through the energy efficiency story.
