Every year the World Future Energy Summit is the key event on the Regulation and Supervision Bureau’s calendar. RSB was keen to surprise and wow visitors to their stand with a 3D stereoscopic animated movie.
A journey well worth it
The concept was to show the areas of water and energy production that RSB plays a role in. Taking the consumer's point-of-view was a prerequisite. We turned RSB’s rough narrative into a viable script and designed a light-hearted visual style that takes into account relevant cultural connotations. Bringing the 3D journey to life took several months of animating, but when the visitors to the booth's 3D cinema put on the 3D glasses, the enthusiasm was heartwarming.