Agritechnica, the world’s leading trade fair for agricultural technology: what better place for companies like Donaldson to showcase their latest innovations for the agricultural industry? Innovations that protect all the fluids of a tractor engine, be it cooling air, fuel, oil or hydraulic fluid.
The problem is: displaying filters at an exhibition stand doesn’t do justice to the wonders of filtration that happen inside.
If there ever was a textbook application for 3D animation, this is it. Behind the physical product displays, the filters came to life on video screens, with exploded views and animated flows that showed the product’s features at work.