Some say 40 is the new 30. Judging by SWIFT’s success, there may actually be some truth to this - they’re still going from strength to strength. Therefore its 40th anniversary was enough reason for the global financial transactions facilitator to have a celebration. And what better way to instill pride into the hearts and minds of your stakeholders than by showing a movie that details your progression over the years?
Based on a slide show containing facts about SWIFT we created a sleek animation that clearly conveys SWIFT’s upward evolution, emphasizing the theme of progress. In addition to its internal use, the animation was also shown at Sibos - a leading international finance event.