When Borealis and Borouge launched several new carbon reinforced PP compounds for passenger vehicles at a competitive price, it was a big deal. So big that it deserved to be put in the spotlight and that’s where we came in.
Curious about carbon?
We produced a 3D teaser animation for Borealis and Borouge’s website dedicated to automotive grades: Driving Tomorrow. With an e-mail campaign the target audience was invited to watch a teaser animation, which shows traditional applications for recognizability and highlights the qualities of carbon for cars against a sleek black setting. We also designed and produced a USB flash memory stick with the well-known carbon fiber pattern. The memory device was shipped to a select audience in a stylish box fit for a jewel and contained documentation on Borealis and Borouge’s new carbon grades. To complement the notion of exclusivity we created a ‘certificate’ for each memory stick alluding to its provenance. The certificate also highlighted the key aspects of the new grades to increase people’s curiosity.