To help Massey Ferguson convince owners of their tractors that genuine fuel filters offer distinct advantages, they asked us to create a 3D animation.
We created a storyline based on several stages in the agricultural season. Referring to the challenges and weather conditions that farmers face, the animation argues that only genuine fuel filters enable Massey Ferguson tractors to provide reliable performance.
Executed in a rich 3D look and feel, the animation infuses a dry comparison between genuine and non-genuine filters with an emotional ring. This is reinforced by connecting the choice of fuel filter to a farmer’s profitability. The animation is shown on dedicated display screens at Massey Ferguson dealerships, as well as on Massey Ferguson online channels.