Motion graphics for safer roads

Let the tyre teach you all about safety, with the power of animation.

This 3-minute infomercial for FEHRL, the Forum of European National Highway Research Laboratories, presents the Tyrosafe project (Tyre and Road Surface Optimisation for Skid resistance and Further Effects) to the general public and EU member state decision makers. The video consists almost entirely of motion graphics with a tyre on its quest for greener, quieter and safer roads as the protagonist.

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