Thinking big at Bauma

Cross-media content across the Caterpillar stand.

CAT at Bauma 2019 booth design

The theme

“Rewrite the Rules!” The Caterpillar event theme for Bauma 2019 was music to our ears. The 9000 m2 exhibition stand was built to impress, and it was our job to enrich it with all kinds of cross-media content. To tell the Caterpillar story effectively, we developed the right mix of animations, Augmented Reality, interactive touchscreen presentations and giant banners.

The wall

Dominating the stand was a 26-meter-wide LED screen. Its sheer size forced us to think big in terms of image resolution and had our rendering computers working overtime. But our efforts paid off: 16 minutes of high-powered animations were amplified to mind-blowing proportions. That’s what we call stopping power!

CAT at Bauma 2019 wall 1

The central area

Touchscreens were omnipresent in the central area of the Caterpillar stand. In a so-called Technology Circle, customers could discover benefits like cost reduction, fleet optimization, machine connectivity and many more.

CAT at Bauma 2019 touch
CAT at Bauma 2019 AR 3

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