The project consists of six applications, one for each of GM’s new car model launches this year. The cars range from the Chevy Malibu sedan to the GMC Sierra truck.
With this tool, the sales team have access to the full scope of information related to each car, including a 360° view of the interior and exterior of the vehicle, an overview of trim levels, and a comparison to competitor cars on the market.
The app can also be used as a digital pamphlet for customers. Potential buyers can see their vehicle in the different colors available as well as try out different trim options.