Cross-media Tyvek launch

This is the story of the best coverall for those willing to do the dirtiest jobs.

Our society depends on the people willing to do the dirtiest jobs. They deserve the protection of a coverall that unifies the seemingly impossible combination of durability, flexibility and wear comfort. DuPont engineered a new coverall that offers exactly these characteristics and asked us to deliver a range of communication and marketing materials.

Starting with the basic concept we came up with an image of a man wearing the new DuPont™ Tyvek® 800 J coverall, impervious to outside influences - whatever the world throws at him. After DuPont’s approval we developed print ads, leaflets, an app for use on trade fairs and even a short video to bring out the best of the DuPont™ Tyvek® 800 J coverall.

DuPont Tyvek 800 launch G1
DuPont Tyvek 800 launch G2

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