Our society depends on the people willing to do the dirtiest jobs. They deserve the protection of a coverall that unifies the seemingly impossible combination of durability, flexibility and wear comfort. DuPont engineered a new coverall that offers exactly these characteristics and asked us to deliver a range of communication and marketing materials.
Starting with the basic concept we came up with an image of a man wearing the new DuPont™ Tyvek® 800 J coverall, impervious to outside influences - whatever the world throws at him. After DuPont’s approval we developed print ads, leaflets, an app for use on trade fairs and even a short video to bring out the best of the DuPont™ Tyvek® 800 J coverall.