For the launch of an innovative cable compound, Borealis asked us to create a fresh set of advertisements for the Wire and Cable industry. The visual focus was on how power cables enable lifestyles, industries and sustainability. The message was that Borealis has the crucial plastics technology to produce those cables.
Building on recognition
Starting from the established tagline ‘Bringing energy all around’ and a previous print campaign we created, we developed an evolutionary concept that showcases relevant power applications: a plant, a family using a washing machine, and a wind farm. We incorporated the element of power distribution by adding a dynamic swoosh, like the one we conceived for a Borealis Wire and Cable film.