Our society depends on the people willing to do the dirtiest jobs. They deserve the protection of a coverall that unifies the seemingly impossible combination of durability, flexibility and wear comfort. DuPont engineered a new coverall that offers exactly these characteristics and asked us to deliver a range of communication and marketing materials.
The basic concept for the product video was that the new DuPont™ Tyvek® 800 J coverall was impervious to outside influences - whatever the world throws at him. So we went underground to take it literally.