Dirty video for clean coverall

We went deep to make this coverall shine on video.

DuPont de Nemours

Our society depends on the people willing to do the dirtiest jobs. They deserve the protection of a coverall that unifies the seemingly impossible combination of durability, flexibility and wear comfort. DuPont engineered a new coverall that offers exactly these characteristics and asked us to deliver a range of communication and marketing materials.

The basic concept for the product video was that the new DuPont™ Tyvek® 800 J coverall was impervious to outside influences - whatever the world throws at him. So we went underground to take it literally.

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