Relaunching a brand on video

Video is invaluable in conquering a market, especially in today's visual world.

Atlas Copco

Alup organized a major event to relaunch their brand on the German market. As this was an important occasion for them, they wanted to show their audience a new brand movie to get the momentum going. That’s where we came in. We wrote the original screenplay for the movie and shot and directed it entirely on location in a coffee processing plant. Post-production took place in our in-house video editing facilities. After the event we were happy to learn that the brand movie was well-received.

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