With their latest models, Atlas Copco Portable Air made the switch from a steel canopy to a plastic housing. To counter prejudice against plastics, Atlas Copco wanted to demonstrate its unrivalled impact resistance. B·U·T tranferred this idea to a comical clip, verging on slapstick, that shows a HardHat compressor being attacked by angry protesters and surviving all ordeals without as much as a scratch. Though the humour lies in the exaggeration of the attacks, the ‘lead actor’, the HardHat, indeed underwent its stunts without any assistance of a stand-in.
HardHat launch campaign video
When not everyone is convinced that plastic casings can stand a beating, see for yourself.