Agfa HealthCare turned to us for a product positioning video to highlight the versatility of their DR 800 imaging device, which they refer to as the multitool of Digital Imaging. This gave us the ideal visual metaphor.
The video starts on a calm yet dynamic animation of a pocket tool unfolding a multitude of functions. On-screen texts are added to provide an overview of what the DR 800 can do. After that a radiologist and a patient visualize several possible applications, emphasizing the ability of the DR 800 to adapt to each individual patient. Excerpts from medical imaging recordings further reinforce the message of the advanced capabilities of the DR 800.