Swiss company Ammann knows about the wear and tear that comes with handling hot asphalt and they’ve got the perfect solution for it. Our task: capturing Amdurit’s unique character with an inspired video.
We filmed the production process at Amman’s plant to show viewers how Amdurit is made and what it looks like up close. Since it’s a highly innovative product, we also filmed at one of their client’s asphalt plants to clarify Amdurit’s applications. Add to that some simple 3D animations and the video is sure to connect with the target audience’s own experiences. Clever and effective, just like the product itself.