We convinced them that it was time to try something else. Why not a fun and catchy music video that will draw attention and linger in people’s minds? Yes, why not?
So we got to work writing the lyrics for a song. A professional musician then composed a fitting rap tune and put the finishing touches on the lyrics, making sure that Atlas Copco’s core message remained intact. A leading choreographer devised a dance routine for some background dancers, and we contracted a professional rap artist.
We shot the video in a green key environment in a large television studio, and added fun and light-hearted graphics to the mix. The result? A big hit! Check it!
It was so well received that it won an award at the Corporate Video Festival.