Stop motion animated awareness

A recognizable visual identity is one of the key building blocks of a brand.

Atlas Copco’s training division turned to us for a new visual identity for its internal brand and a short animation to activate it. Our creative team came up with several concepts from which Atlas Copco chose the idea of multi-colored building blocks. We produced several print templates and a stop-motion animation with a recognizable, striking tune that was sure to draw attention. The animation is also used as the intro for various other videos.

Atlas Copco block animation storyboard

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