Video paints a strong image

A ‘brand’ new image video for a leading coating systems brand.


Filming inside a paint spray booth or a mixing room? We’ve been at it for close to three decades. So when Axalta commissioned a new image video for Cromax, a top brand of car paint for repair shops, another milestone was added to a productive partnership.

Shades of gray

The new image video comes in grays and red, reflecting the visual identity of Cromax. But beyond a glossy surface, Cromax is shown as a complete system to support the repair shop manager. Training, consultancy and marketing material all contribute to higher productivity. And because Cromax is not confined to the spray booth, we literally (at least in a CGI sense of the word) tore down the walls between the various rooms and activities inside the repair shop.

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