Atlas Copco wanted to promote their OriginAir products and services. The video had to make industrial compressor owners aware of OriginAir’s unique value proposition.
Making it tangible
We used stock footage of production environments where they typically use compressed air to give the video a specific context and engage relevant viewers. Straightforward and powerful on-screen statements were added to drive home the OriginAir messages, supplemented by 3D animations of a virtual compressor room to make the OriginAir concept more tangible. We used photos of an Atlas Copco mechanic working on a compressor as a cost-effective way to visualize the refurbishment process.