STIB-MIVB, the Brussels public transportation company, wanted to put the spotlight on the many retail opportunities that its metro stations have to offer. The goal was to create a transparent and credible narrative.
We deliberately chose not to use a voice-over, but to let real stakeholders tell the story. By showing the people who are involved, the message gained authenticity and thereby credibility. We recorded time-lapse footage to visualize the high traffic volumes and integrated key statistics in relevant shots to make for a dynamic video that contains everything to convince prospective retailers.