SMARTLINK is Atlas Copco’s connectivity solution for compressed air equipment. Its latest incarnation is faster, easier, better-looking, and offers more value than ever. In short, some showing off was in order.
Stakeholders were treated to a VR experience that submerged them into the transformational process of data mining and processing. The journey was constructed entirely with 3D animation, varying from abstract digital sequences to more realistic environments. While Virtual Reality is usually perceived as an individual experience, this one was specifically designed for groups of 20 participants. At the start of the movie, viewers could see their colleagues standing around them as avatars.
A comment that was made by one of the participants: “I’ve never seen anything like this in a business environment.” We couldn’t agree more.