After earlier collaborations, Milliken asked us to produce a video about the outstanding clarity of polypropylene made with their Millad NX8000 additive.
Balancing components
To convey the nuances of Milliken’s multiple messages we chose to use a voice-over and integrate short on-screen texts for emphasis. We combined animations, pictures and film footage into a high paced narrative that never becomes boring. Simple animated graphics were added to explain more complex notions like cost efficiency.
