Our society depends on the people willing to do the dirtiest jobs. They deserve the protection of a coverall that unifies the seemingly impossible combination of durability, flexibility and wear comfort. DuPont engineered a new coverall that offers exactly these characteristics and asked us to deliver a range of communication and marketing materials.
Starting with the basic concept we came up with an image of a man wearing the new DuPont™ Tyvek® 800 J coverall, impervious to outside influences - whatever the world throws at him. After DuPont’s approval we developed print ads, leaflets, an app for use on trade fairs and even a short video to bring out the best of the DuPont™ Tyvek® 800 J coverall.
![DuPont Tyvek 800 launch G1](https://b-u-t.imgix.net/volumes/cases/cross-media-tyvek-launch/dupont-tyvek-800-launch-g1.jpg?auto=compress%2C%20format&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=&ixlib=php-2.1.1&w=1600)
![DuPont Tyvek 800 launch G2](https://b-u-t.imgix.net/volumes/cases/cross-media-tyvek-launch/dupont-tyvek-800-launch-g2.jpg?auto=compress%2C%20format&fit=crop&fm=jpg&fp-x=0.5&fp-y=0.5&h=&ixlib=php-2.1.1&w=1600)